Best Practice Sharing. Defining best practices for hosting online reviews and sharing information on updated content moderation process and methods of fake review detection.Developing common standards and definitions for use throughout the industry around what constitutes a fake review and other content moderation nomenclature and measurement. The group has agreed to engage in several key areas to protect consumers and partners from fake reviews, working to help ensure the public is not misled by fraudulent content, including: This resulted in the establishment of a formal coalition to collaborate on public education and ongoing information sharing between members, in an effort to decrease review fraud. Attendees heard from experts in government, academia and the industry at large on common challenges and potential mitigation approaches related to the issue of fake reviews. Companies met in October 2022 in San Francisco at the first ever Fake Reviews Conference, organized by Tripadvisor.

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